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Thursday, August 3, 2017

Medical Center Welcomes New Chief Operating Officer

Please join us in welcoming Jose Romano, Assistant Vice President at Baptist Health South Florida, who has been named Chief Operating Officer of the Medical Center at Ocean Reef. He will begin his new role building on the great work initiated by outgoing COO Karl Cetta, who will be returning to BHSF in his new role as Assistant Vice President of Strategic Initiatives and Support Services for Homestead Hospital.

The photo at right shows Mr. Cetta (right) handing the key to the Medical Center to Mr. Romano.

Mr. Romano has been a valued member of the BHSF organization since 2011 with the key role of representing the organization as Assistant Vice President of Government and Community Relations. He has been responsible for strategic planning and budgeting for more than 250 BHSF community partnerships including those with local municipalities, charitable organizations and chambers of commerce. Prior to that role he was Director of Corporate Sales in the Hospitality and Business Relations department, where he directed the business line expansion and sales growth of BHSF’s products and services including Executive Health, Corporate Wellness and the cruise line industry.

Mr. Cetta served as Medical Center COO for two years. During his tenure, Center operations thrived and employee satisfaction remained high. His positive outlook, knowledge and professionalism greatly benefited the Center. During his tenure the Medical Center underwent a major renovation and expansion resulting in new services including an MRI, CoolSculpting, expanded eye care and more visiting specialists. We wish him the very best in his new role at Homestead Hospital, and as a bonus for the Medical Center, he won’t be far away!


The Medical Center at Ocean Reef
50 Barracuda Lane
Key Largo, FL  33037

Main Phone: 305-367-2600
Fax Number: 305-367-4573
General email: